By creating an irresistible career page, your company has a great opportunity to draw in talented job seekers. But how exactly do you create a page that makes a great first impression on its viewers? Just read our guide – we’ll show you exactly which elements you should incorporate in your company’s career page.
What Are Candidates Looking For?
Some companies fall into the trap of neglecting their recruiting page – instead, they focus all of their time and energy on creating customer-focused content. It’s important to have a healthy balance in your website. Don’t underestimate the role of your site as a recruiting tool. With that being said, you need to keep in mind what qualities will attract candidates. During a job search, applicants typically seek out this information about a company:
- Company Culture and Values. They want to know what the guiding tenants of your company are. Passion? Honesty? Integrity? Eco-friendliness? Whatever your values are, make sure they are easily accessible on your website, and that they shine through in all of your content.
- Vision. Where is the company heading? If the applicant is hired, will they still have a role in the company in five years? Candidates will look for a mission statement in order to get a better idea of a company’s vision for the future.
- Perks and Benefits. What’s in it for them, besides hourly pay or a salary? Perks can make all the difference when it comes to which job openings a candidate applies to.
Key Elements Every Career Site Should Have
Now let’s dive into the nitty-gritty of what to include on your company’s career page. Ideally, we’d like to see all of these elements incorporated – so start brainstorming ways to use them!
1. Company Description
You’ll want to answer four questions in your company’s description:
- Who are you?
- What do you do?
- Why do you do it?
- What is your mission?
This isn’t the place for fancy words or drawn-out sentences. Keep your wordage concise and understandable. Bonus points if you write it in a conversational style! This method of writing will help job candidates form a bond and see your company as less of a corporate entity and more of a person.
2. Core Values
List your company’s core values. As we mentioned before, this is something that most job applicants are looking for, so you want to make this section eye-catching. Use a big, bold font for this section and place it near the top of the page; after all, you are proud of your values.
3. Incentivization
Why should a job candidate choose your company over somewhere else? What unique opportunities can you offer them? Use this section to outline the benefits of working for your company. Think outside of the box! You don’t have to just talk about traditional benefits; you can go into detail about engaging projects, guest speakers, company culture, and other intangible rewards.
4. Featured Video or Photo of Team
We highly recommend placing a featured video of your team on the career page. Once again, this is all about helping job candidates form a personal bond to your job posting. What better way to do so than for them to associate smiling faces with your company?
5. Employee Testimonials
Job candidates tend to value employee’s opinions over working conditions much more than they would value a CEO’s claims. Gather some testimonials from your employees and place them in a visible location on the career page. You should try to have the testimonials answer these questions:
- How does this company value you?
- What are your goals for development in this company, and how have you already progressed?
- What tools does the company give you to make a difference?
Those questions go above and beyond the simple “why do you like it here?” questions that most testimonials answer.
6. A Breakdown of the Hiring Process
Make sure that there is a step-by-step guide of the hiring process so that candidates know exactly what to expect. Be sure to include a timeline for each step! We would highly recommend accompanying your hiring process writeup with an infographic.
7. A List of Open Positions
Your job candidates need to know exactly what positions are available before they can apply for a job. Include relevant information about each open role on the list, rather than requiring them to click each posting individually to learn more. We would also recommend giving candidates the opportunity to sign up for job alerts. This way, they can receive alerts when a job with an ideal candidate experience is available.
8. Social Media Links
Social media accounts are a great way to work on employer branding. Be sure to include links to your accounts – we would recommend including clickable icons to Facebook, Twitter, and Instagram at the bottom of the page.
Conclusion
If you include all eight elements on your job page, you will attract top talent. You’ll now be able to hire candidates who have formed a personal bond to your company, and who are excited about what they can bring to the table! If you need help creating the perfect career site, feel free to reach out – our experts would be happy to give you advice.
